If you have a roofing business, SEO for roofers is one of your strongest tactics for getting traffic. Building an online presence is the best way you can reach a large number of potential customers.
To do this, you need to understand and implement strong SEO (Search Engine Optimization) practices to your website.
You can either do your own SEO campaign, or you can use an SEO agency in your service area. Either way, it’s important you understand what SEO is and how it can benefit your roofing business.
In this article, I’m going to explain why SEO is so important, how you can use SEO to bring more leads and customers to you, and some SEO for roofer’s tips:
Why SEO Is Important
SEO is vital to the success of any online business. Without paying attention to SEO best practices, your website is not going to be found by your potential customers and clients.
Simply put, the better your site is optimized to appear in the search results the easier it’ll be for customers to find you and the more visitors you’ll get.
In turn, the more visitors landing on your site, the more business you’ll get and the more exposure your business will have online.
Ways to Improve Your Site’s SEO
SEO for roofers can sound confusing and overwhelming at first, but it’s really not when you break it down into separate elements.
The three core areas of SEO that go into any site are:
- Technical SEO – This includes crawl visibility, site structure, and indexing.
- On-Page SEO – This includes content optimization, internal linking, and keywords.
- Off-Page SEO – This includes obtaining links from other sites and social signals.
Here’s a brief overview of what each of these SEO elements involves:
Technical SEO is basically the foundation of a website. Starting with solid foundations is always vital, and ensuring your site is visible in all the major search engines is the first step.
The key elements of a technical SEO marketing strategy involve making sure your site can be crawled by search engines, that any new pages are being indexed, and you have good functionality such as a mobile responsive theme, clear navigation, etc.
Local SEO also comes under technical SEO. As a service business, you’ll need to get your business listed with Google My Business to appear in local searches and on
the map for roofing contractors businesses in your area.
On-page SEO refers to the content on a website. You must optimize every article around the specific keywords you want them to rank for.
This involves an SEO strategy check-list of good on-page practices which includes; using the correct title tags, subheadings, structured data mark-up, the right keyword density, content length, and some other techniques.
Keywords are the most important part of on-page SEO. You need to know the SEO keywords you want to rank for, and how to optimize your content to rank for those keywords.
The goal is to appear as high in the organic search results as possible for your chosen keywords. By doing so, you know that when someone clicks through to your site they’re doing so because you’re answering their search query.
Off-Page SEO for Roofers
Off-page SEO refers to any signals coming to your site from other sites. This primarily means links from other websites and social signals.
Every time you receive a link from another site, it’s basically seen as a vote of confidence within a search engine’s algorithm and gives you a boost.
The right kinds of links are one of the strongest ranking factors. But it doesn’t mean anything unless you have your technical and on-page SEO in order.
Some businesses will benefit from more effort going into one of these elements over another. However, with good SEO practices across all three of these core areas, you will maximize your site’s presence in the search engine results page.
Should You Consider PPC Advertising?
SEO is the best way to grow your business online. Organic traffic is the best type of website traffic as it typically brings in targeted visitors that found your site while typing keywords into a search engine.
SEO is more of a marathon than it is a sprint, however. It takes months, sometimes years to build up enough traffic to sustain your business.
If you want quicker results, you should consider PPC (Pay-Per-Click) advertising.
PPC is a form of internet marketing where you can advertise your business in the search results for your targeted keywords, and pay every time someone clicks through to your site.
The benefit of using PPC is that you can jump to the front page of the search results. The downside is that you’re paying for every visitor that clicks through.
Should You Work With an SEO Agency?
The question every business owner asks themselves is, “should I hire an SEO agency to handle our SEO?”
In most cases, the answer is always going to be “yes”, and I can explain why.
First of all, unless you have an interest in SEO or some experience working in digital marketing, it’s difficult to do SEO to high-level learning as you go.
If your competitors are using SEO agencies and allocating a budget to their digital marketing efforts, you’re going to fall further behind them as time goes on.
Secondly, SEO is something that will return a positive ROI when done correctly. This means it’s worthwhile allocating a budget to your SEO and digital marketing and entrusting in an agency.
You won’t see the results overnight, and this is the most frustrating part for most business owners. However, having good SEO will result in a steady increase in traffic and search presence over time.
Whether you do it on your own or hire an agency, SEO for roofers is essential SEO if you want to bring in more business online.
Consult a Specialist
We can help your roofing website with SEO services helping your rankings in Google. Get in touch with our SEO Experts at My Roofing SEO to get you started or if you any questions feel free to give us a call at (561) 231-0421