Building your Brand Story
Creating a compelling brand story that shows customers your vision and values that will attract new leads like bees to honey; utilize the power of brand strategy for your roofing business.
The first question you need to ask yourself after “how can I improve my roofing company?” should be, “how can I make my company recognizable, likable, and trustworthy in the eyes of potential customers?”
The answer to this question is quite simple; building a strategic plan for your brand identity.
Every single day we make decisions based on branding, who we will buy from, what we will buy, and when we will buy.
Brand Strategy by Ace Hardware Store
A great example of this is Ace Hardware Store. This company has been around for over 95 years, but they are still growing every year; they are opening more stores, seeing more traffic in-store, and their sales stats keep getting better and better. How’d they do it?
Successful, targeted, and calculated brand strategy. Focusing on vision and values.
They chose a compelling slogan, “The Helpful Place,” and listened to their audience. The organization stressed mom-and-pop traditions when they knew customers were frustrated by how impersonal big-box hardware stores were.
Ace Hardware elevated the vision and values of their brand using multiple online strategies (all of the major social media platforms, pay-per-click ads, etc.). AND they have a great website that showcases how much people love their products.
You may be asking, what does this have to do with roofing advertising and roofing marketing? With your business? With your livelihood?
Applying Logo and Branding to Your Company
The way potential customers see and perceive your roofing company should speak to what your company believes in, just as Ace Hardware’s brand speaks to their belief in personalized attention for each and every customer.
When your customers can easily and quickly understand your values, you make a memorable impression on them, and a couple of things happen. For instance, they:
- Develop an emotional attachment to your brand; integrating things like moving storytelling into your brand can be a powerful motivator for consumers.
- Become loyal customers who consistently and publicly vouch for your services because they believe in your vision and values. They will repeatedly come to you for roofing services.
- Perceive your company as dependable and trustworthy; they’ll believe in your ability to meet their roofing needs consistently.
Branding is what wins, especially in a world where the internet dominates. Utilizing a brand strategy with carefully selected logos, colors, images, and a great voice, consistently, will get you the results you want and need to take your company to the next level.
We can do that for you. Here’s how.
We find images that align with the vision and values of your roofing company while being relevant to what consumers are looking for and enhance your online marketing.
Branding is heavily involved in influencing the mind and hearts of people; we want the images on your site, like your logo, to promote that concept, so people choose your brand over and over again.
It’s also crucial that these images are optimized to load quickly on your site. If it takes a long time for an image to load, it’s more likely that the viewer will click away. We’ll optimize them to make sure they take their time learning about why they should choose your products and services!
What exactly is “voice,” and how will it help you answer the question, “how do I improve my roofing company?” Voice is how your brand conveys its personality and intent to your audience.
We work with you to identify how you want to come across to your customers so they can easily understand what your logo and brand design are all about; what your visions and values consist of. Most companies build a mission statement and vision statement that helps to drive the voice.
You want your voice to reinforce that core vision and values. You want to know that the voice of your brand works, right?
We’ll monitor responses from your consumers to make sure it’s working, and modify if necessary. We work with you to find what works best for your brand.
Once we have worked together to create a recognizable brand you love, and your customers will love, it’s important to create consistency amongst platforms. The way your brand makes your customers feel needs to be the same on your website, social media, AND your PPC ads.
It would be quite strange if your ads were incredibly professional and formal, then when customers reach your website, the voice and tone are casual or humorous. This creates a broad disconnect and negatively impacts the building of your brand. It’s confusing. Consistency is key!
It takes time and patience to build a brand. We’ll be there for the entire journey, consistently creating content that will tell your story and make your brand recognizable, likable, and trustworthy.
What’s Your Legacy?
Compelling storytelling is what makes strong, effective, and long-lasting branding to grow your roofing business. We’re talking about legacy here.
The development of a great logo and brand design, and roofing marketing in general, can be stressful and time-consuming. Coupled with balancing the responsibilities of owning a roofing company, it’s easy to get overwhelmed.
We want to take that strain off of you, so you can spend more time doing the things you want to do.
We’re passionate about brand strategy because we know it works! Let us make a branding strategy work for you so you can improve your roofing company. Our goal is to bring in more leads, retain loyal customers, overcome profit plateaus, and achieve your goals.
Whether it be a brand strategy, logo design, Digital LaunchPad, website design, monthly SEO or PPC, and social media, My Roofing SEO is ready to build your brand to the next level.